Urban Decay - 'Original' eye shadow primer potion 10ml

€ 21.00

Product description

Item No. 1239320458

A seemingly impossible feat, Urban Decay found a way to make eye shadow primer potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. The formula still packs the powers it's famous for 24 hour, crease free shadow, more vibrant colour and smoother application. Once you've tried eye shadow primer potion, you'll never want to live without it. Space age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all day shadow. Urban Decay's paraben free original shade glides on smoothly, blends beautifully on all skin tones and dries invisibly. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombr artwork and a faceted, jewel like cap. Squeeze the potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

  • Volume: 10ml

Free Gift

Free gift with €60 spend on Urban Decay

Your gift includes:

  • Deluxe All Nighter setting spray

  • Bonus gift with €80 spend includes:

  • Deluxe Optical Illusion Complexion Primer

Find out more 

Delivery / Returns

Home Delivery

Standard (within 5 working days)
€4.95 or FREE on orders €30 or over
Next Day (order before midday)

Click & Collect

Next Day store delivery (order before midday)

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Original' eye shadow primer potion 10ml is rated 4.0 out of 5 by 22.
Rated 1 out of 5 by from Amazing product! Been using it for years nothing better than this primer. Do not order online awful delivery service and not the first time awful customer service.
Date published: 2017-12-08
Rated 5 out of 5 by from Great product! I'm very glad I purchased this Urban Decay eye primer. I've always had problem as my eyelids are very oily and no eyeshadow lasts very long. With this primer as base everything has changed in better! My eye makeup lasts the entire day! I love it!
Date published: 2017-12-05
Rated 4 out of 5 by from Product works well, let down by the packaging I've been using this eyeshadow primer potion for many years now, recently UD has changed the packaging so that it is a applied with a wand rather than squeezed out the tube. This means that its harder to get the last bits of product out of the tube and also is presumably less hygienic cause the wand transfers bacteria from your face back into the tube. The actual product works well as it normally does though, but I will probably be trying a different product in the future because the packaging doesn't work for me.
Date published: 2017-11-20
Rated 5 out of 5 by from WOW!! Having very oily skin I was skeptical about buying a primer, thinking my makeup would crease up, but OMG this is a must have!!! I've been wearing the primer with the naked heat shadows for over 9 hours and I've not had to touch up once. No creases, no stickiness. 10/10 would recommend
Date published: 2017-09-04
Rated 1 out of 5 by from Awful product I used this product on my eyes for the first time and when I was at work I looked at my eyes and the primer had become all crumbly and was falling off, felt as if my skin was peeling off.
Date published: 2017-09-03
Rated 4 out of 5 by from This product is amazing for keeping your eyeshadow on. This product is amazing, it definitely keeps the eyeshadow on all day. The only thing to complain about is the packaging, the old packaging was a lot better, you don't get much product on the brush when you pull it out, I much preferred it when you squeezed however much you wanted out of the bottle. Other than that, the actual product is amazing! I wear it every day.
Date published: 2017-07-29
Rated 4 out of 5 by from Primer potion I've been using this product for quite a while now & can't imagine being without it, as I wear eyeshadow every day. I find it works better if applied with a finger rather than the wand, & it keeps everything in place except on the very hottest days. Only a tiny amount is needed & so a tube of this lasts for ages. A great product!
Date published: 2017-06-26
Rated 1 out of 5 by from A let down This is meant to enhance blending and pigmentation in your shadows. My most vivid pigmented shadows came out pale and washy on this primer, and the blending was far worse - it took so much work and building yet it just was not happening. I used this on one eye, left the other eye unprimed and the difference was obvious, the unprimed eye was far more blended and soft...there was no difference in pigmentation on either lid and it left me cheated, as I bought it to bring the colours out more. The only performance it does live up to is that it keeps the shadow on all day. Bit hard to remove with a makeup wipe though. I felt the applicator wasn't ideal for putting the product onto the lids. All in all, I was not impressed and would neither buy again nor recommend.
Date published: 2017-06-01
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